Daniel's Web 2.0 related Blog

Innovation in Assembly | 20/Mar/2010

This week, we looked at Innovation in Assembly.  Basically, it explained how the future of API development will follow a more open, collaborative development structure.  We looked at how Amazon developed an API for other web businesses to develop cost-effective resources based on the Amazon model.

A great example of this practice is Google Maps (http://maps.google.com.au/maps?ct=reset).  It best reflect how the medium used to display maps have evolved over time.  Starting with the printed reference maps (e.g. UBD), this evolved to proprietry mapping software in units, such as GPS navigators.  As a result of this move, map licencing has become profitable for businesses, such as Navteq (who develop comprehensive maps for GPS navigators, printed maps etc.)

Eventually, Google developed their Google Maps service, which provides free mapping and a range of other service, like directions between points on the map.  The popularity of this service, combined with it’s web-based map database makes it an attractive option for businesses that take advantage of GPS.

This service links to Innovation in Assembly, as other businesses have integrated the Google Maps service into their applications, such as HP and their iPaq smartphone range (example: iPAQ Voice Messenger – http://h10010.www1.hp.com/wwpc/au/en/sm/WF06a/215348-215348-64929-3352590-3352590-3806508.html).  By providing a cost effective platform, the innovative service offers greater exposure for Google’s products, while reducing development costs for businesses.  After all, if HP used Navteq maps, HP would have to pay a licence fee, which would be passed onto the end user.  In this respect, integrating Google Maps into iPaq smartphones (with GPS enabled) is a smart move for consumers.

If you can think of another good example, please add it in the comments! 🙂


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  1. Hi Daniel. I found an excellent example of a Google maps based service being used in a very practical way.
    The use of Google maps used in this manner is really going to take off and become more and more useful as the popularity of it’s usage grows.

    Comment by Samuel Mddows — 21/Mar/2010 @ 6:54 pm

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I am an I.T./Education undergraduate at Queensland University of Technology (QUT)







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